Page 5 - CHINA WORLD No48十二月刊-FINAL

CHINA WORLD DECEMBER 2019 / 2019 年 12 月刊 05

古驰：揭幕时装屋

GUCCI UNVEILS PRET-A-PORTER

Taking inspiration from the world of designers and their muses, the Fall Winter 2019 campaign
pays homage to the mythical passion, performance and pomp of the fashion circuit.
Alessandro Michele uses his inquisitive and eccentric perspective to explore the reportage
imagery of a scene established as an industry cliché: designers and their models acting out
the seasonal ritual of fittings, catwalk display and magazine shoots, with the attendant
backstage frenzy and front row parade. The creative director has revisited this expressive, self-
全新秋冬广告大片抽丝剥茧地揭示时装神话的本源，将时装设计的流程真实地 aggrandizing world with meticulous attention to detail, whimsically constructing a variety of
亮相台前。 imaginary scenarios as highly stylized tableaux. With art directed by Christopher Simmonds
讲述故事，是人类内心深处的永恒需求。创作总监亚力山卓·米开理将他对此的 and shot by Glen Luchford, the campaign documents a journey through the seasonal
钟爱，转化成重塑古驰当代美学的旅程。在米开理的指导下，抹去笼罩时尚的 fashion wheel: models are caught off guard in the street, backstage, stepping between the
迷雾，全新秋冬广告大片抽丝剥茧地揭示时装神话的本源，将时装设计的流程 front rows and pictured pulling exaggerated, theatrical poses in the photographer’s studio.
真实地亮相台前：从工坊的设计制作，到时装秀的模特展示，再到创意无限的 There are also telling images of models reading the publications in which they feature, thus
媒体呈现。如同古驰标志性的衔尾蛇图案，时尚在不断地重构，成为一个恒久 bringing the narrative full circle. Like the symbol of the Ouroboros, a circular snake eating its
交替的轮回。 own tail – now an important part of Gucci’s eclectic reservoir of imagery – in this campaign,
SL1020 南区一至二层 , L1&2, South Zone (86-10) 6505 9821 fashion is seen to continually create and consume itself in an eternal cycle.

麦丝玛拉：职场战袍

现在，人们爱谈时尚赋予女性力量。对麦丝玛拉而言，令女性自信闪耀的时装，
自然能赋予女性力量。女性自身魅力之光，也能为战袍注入不可小觑的力量。
麦丝玛拉将魅力光辉表达为更宽、更夸张的肩膀廓形。大衣延续了标志性驼色、
黑色、棕色及白色，更将用色扩展到了更为丰富的调色板中。裙子则看似是从
男式裤装上剪下，配以马球衫与高筒靴。完美定制的实用背心、夹克和带有许
多拉链与口袋的工装裤，均是本季的显著特色。
SL1022 南区一至二层 , L1&2, South Zone (86-10) 6505 5158
MAX MARA POWER DRESSING FOR WORKING
WOMEN

Right now, everyone’s talking about fashion that empowers women. Max Mara says
it’s all about clothes that allow you to shine. Glamour is the magic ingredient that puts
the power into power dressing. The glamour of Max Mara translates into a silhouette
that’s strong at the shoulder, which is wider and more exaggerated. The color of coats
upholds the signature camel, black, tan and white as well as expanding to a bright
palette. Skirts look as though they were cut from men’s pants, worn with thigh high
boots and svelte polo sweaters. Impeccably tailored utility vests, jackets and cargo
skirts with multiple zips and pockets are all notable features for the season.