Page 4 - CHINA WORLD No34 十月刊-0925
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CHINA WORLD   OCTOBER 2018 / 2018 年 10 月刊  04





           2018 智行夏令营国贸日                                                      徕卡相机国贸商城旗舰店开幕，

                                                                              首发限量版 Q 相机
           8 月 9 日，国贸中心迎来了参加“2018 智行夏令营国贸日”的 40 位小营员并开
           启了为期一天的快乐旅程。
                                                                              百年光影世家徕卡相机北京首家官方
           自 2012 年向智行基金会捐助而结缘，国贸中心持续以各种方式参与资助智行夏
                                                                              旗舰店现已于国贸商城开幕，特别首
           令营已是第七年。智行夏令营带领孩子们参观知名学府、知名企业，开阔视野，
                                                                              发颇具中国情怀的熊猫限量款 Q 相机。
           启发梦想，创造新生。此次夏令营小营员们来自艾滋病高发地区的贫困家庭，他
                                                                              黑白相间的机身，来自国宝熊猫的经
           们肩负家务、刻苦学习，更渴望看看外面的世界。
                                                                              典配色，由背带制造商 Rock&Roll 打
           正因如此，国贸中心各部门联动，公关部、工会、团委、国贸商城、国贸大酒店、
                                                                              造的限量版配套背带在黑与白的基础
           国贸写字楼部、国贸溜冰场、商城租户百丽宫影城以及东和图片密切配合，为小
                                                                              上，加以徕卡标志性的红色缝线。机
           营员们在国贸中心准备了难忘的行程，包括参观消防指挥中心，学习消防安全知
                                                                              身顶盖处刻有熊猫图案，并在热靴处
           识及消防演习、体验滑冰乐趣，观看电影。
                                                                              刻有限量版序列号，标志着特别款的珍贵身份。熊猫限量款 Q 相机搭配皮质背带
                                                                              套装，限量 200 份。除各个相机系列外，徕卡亦希望可以将其生活美学带到北京。
                                                                                  CL1005 L1 中区一层 , Central Zone, China World Mall
                                                                                  (86-10) 6508 2880
                                                                              LEICA LAUNCHES LIMITED EDITION PANDA Q

                                                                              CAMERA AT FLAGSHIP STORE


                                                                              To celebrate the opening of its first flagship store in Beijing, Leica launched its limited
                                                                              edition series of 200 black-and-white panda Q cameras with straps by Rock&Roll
                                                                              embellished with a red Leica thread. The panda graphic carved on the head and limited
                                                                              serial number on the hot shoe identifying its authentic rarity.

























           CHI HENG FOUNDATION SUMMER CAMP 2018
           @CHINA WORLD



           Forty children from the 2018 Chi Heng Foundation Beijing Summer Camp visited China
           World on August 9. This was the seventh year China World supported the camp since its
           first donation to the foundation in 2012.
           Children visited the fire command center, learned firefighting and fire drill knowledge,
           experienced services offered by China World Summit Wing, practiced skating at Le Cool
           ice rink and watched a movie at the Palace Cinema.
           The camp takes children from difficult circumstances to visit renowned universities and
           companies so as to broaden their horizons, inspire their creativity and offer them better
           chances.
           All originate in poorer families from regions where HIV/AIDS is prevalent. Most have
           formidable household duties and responsibilities, study diligently at school and aspire to
           a better life.
           All China World divisions participated: The Mall, Summit Wing, Offices and Le Cool
           Ice Rink joined together to make sure the children enjoyed an unforgettable trip. The
           little campers went skating, watched a movie and learned about commonsense safety
           measures at the firefighting coordination center.
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